Do you want The Definitive Guide to SEO in 2018 ?

By: Yauhen Khutarniuk

The year of 2017 was relatively calm for SEOs. But no matter how peaceful the current SEO landscape looks, it doesn't mean you can lean back in your chair and relax!

Voice search, artificial intelligence, and machine learning are among the top buzzwords of the past twelve months. While AI is more likely to affect PPC and advertising management, voice search is something that's going to disturb the SEO community in the nearest future. Google's communication became even more disappointing in 2017. The search giant has returned to its ‘black box' policy: webmasters detect major algorithm updates and the search engine is reluctant to comment or provide any details. E.g. here's what we've got from Gary Illyes about Fred:

"From now on every update, unless otherwise stated, shall be called Fred".

SEOs detected about 5 Google algorithm updates in 2017 and all we know about them are various sorts of rumors and speculations. So, to help you get to grips with the uncertainty, I've prepared a list of recommendations SEOs should focus on right now.


1 Be findable

2 Master Panda survival basics

3 Learn to combat Penguin

4 Improve user experience

5 Be mobile-friendly

6 Consider implementing AMP

7 Earn social sign

als — the right way

8 Revise your local SEO plan

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Original source >The Definitive Guide to SEO in 2018